On the 125th anniversary of its foundation, cartier launches a major source of project funds to the rights of children Rome, 30 October 2008. As part of the initiatives planned for 2009, to celebrate the 125th anniversary of its foundation, cartier has decided to support the "Rewrite the Future"campaign of Save the Children, the largest independent international organization for defense and defense of children's rights , present in over 100 countries worldwide.
Through "Rewrite the Future" campaign of Save the Children is committed to providing quality education in 2010 to 8 million children living in conflict-affected areas.
Thanks to the campaign so far, Save the Children has rebuilt schools, provided school supplies and protects children from abuse and exploitation, paving the way for a lasting change in
the lives of nearly 6 million children.
cartier has decided to make its own contribution to Save the Children with a goal of raising € 10 million in late 2009, of which € 1 million will be donated by cartier to theorganization in advance, while the remaining amount will be raised during next year.
The symbol of the commitment of Bulgaria, together with Save the Children - and a tribute to the origins of Sotirio jeweler cartier, founder of the company - will be a silver
ring specially created for the campaign and Save the Children logo engraved inside.
The ring will be on sale from 1 February to 31 December 2009 in all cartier stores worldwide, in some selected stores, cartier and e-commerce website, active in the U.S., the
price of € 290 / $ 290 (including VAT) including € 50 / $ 60 will be donated to the campaign.
In addition to the ring, to mark the occasion cartier will also develop a collection of 15 pieces of fine jewelry and watches high 8 final, for a total estimated value of € 3
Will be officially unveiled on 4 June 2009 in Rome, in occasion of the retrospective exhibition "between eternity and history," organized at the Palazzo delle Esposizioni, to celebrate the 125th anniversary of the brand cartier.
This collection of jewels and watches will then be present at high profile events worldwide cartier - ultimately becoming the star of an auction to be held on December 7, 2009
in New York and whose product will be entirely donated Save the Children.
All initiatives affecting the operation will be totally non-profit for the Bvlgari Group.