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Thursday, March 18, 2010
Cartier Avenue New York location in March 5th
Cartier was founded in Paris in 1847 by Louis-Fran? François Cartier when he took over the workshop of his master.  In 1874, his son, Alfred Cartier took over the management of the company, but children was Alfred Louis, Pierre and Jacques, who were responsible for CREATING a worldwide brand of cartier jewellery.
In 1904, the pioneer Brazilian aviator Alberto Santos-Dumont complained of lack of confidence and viability of the use of pocket watches while flying his friend Louis cartier jewellery. cartier jewellery rose to the challenge, designing a flat wristwatch with a distinctive square bezel. This watch was not only a hit with Santos-Dumont, but also with Cartier's many clients. So the project out of this timeless, the Saints "was. This was the wristwatch men first (Patek Philippe made the first watch, but for a woman and as a one-off).
Louis maintained a responsibility for the Paris branch, moving to a Rue de la Paix, in 1899. cartier jewellery He was responsible for some of the most famous designs of the company, as the mystery clocks  (a type of clock with a transparent dial and so named because their works are hidden ), elegant watches and exotic orientalist Art Deco designs, including the colorful "Tutti Frutti" jewels. cartier jewellery
In 1907, he signed a contract with Cartier Edmond Jaeger, who agreed to exclusively supply the movements for Cartier watches. By this time, Cartier had branches in London, New York and St. Petersburg and was fast becoming one of the most successful watch companies in the world. Cartier The introduction of Baignoire and Tortue models (both still in production) took place in 1912, followed by the Tank model's debut in 1917. In 1932, made the watch waterproof made especially for the Pasha of Marrakesh.
In 1917, inspired by the war machines introduced recently on the Western Front, Louis CartierCartier watch, the Cartier Tank watch. This line has survived well, with more than thirty varieties now being made.
In the early 1920sCartier formed a joint venture with Edward Jaeger (Jaeger-LeCoultre) exclusively to produce movements of Cartier. So was the clock watch & Company European born, although Cartier continued to use movements from other major manufacturers.
Cartier watches can be found with movements from Vacheron Constantin, Audemars-Piguet, Movado and LeCoultre. It was also during this period that Cartier began a one add their own reference number to the watches sold, usually by stamping a four-digit code at the bottom of a slip. In fact, many collectors refuse to accept a Cartier original unless these numbers are present.
Jacques took charge of the operation in London and moved to current address at New Bond Street. Elevation of Cartier, New York Among the team was Charles Cartier Jacqueau, who joined Louis Cartier in 1909 for his entire life, and Jeanne Toussaint, who was the director of fine jewelry from 1933 on.
After the death of Pierre in 1964, Jean-Jacques Cartier (Jacques's son), Claude Cartier (Louis's son), and Marionne Claudelle (Pierre's daughter) - who respectively headed a Cartier branches in London, New York and Paris - sold to businesses.
In 1972 a group of investors led by Joseph Kanoui bought Cartier Paris. President Robert Hocq, the creator of the concept of "Les Must de Cartier" (an agent is said to have said "Cartier, It's a must!" simply means one thing to have), in collaboration with Alain Dominique Perrin, Director -- General began an Introducing new products, representative of the State and the Quality of Cartier in the past. In 1974 and 1976, respectively, Cartier London and New York were rescued Cartier. In 1979, Cartier interests were combined together, creating "Cartier Monde UNITE and control Cartier Paris, London and New York.